How to Prepare Your Business for a Succesful Commercial Photography Shoot

When it comes to showcasing your brand, nothing speaks louder than high-quality visuals. If you’re looking to refresh your website, launch an ad campaign, or spruce up your social media, a commercial photography shoot can help bring your vision to life. But let’s be real: great photos don’t just happen. Behind every high-quality image is a lot of careful planning and prep work.

In this guide, we will outline everything you need to know about commercial photography and how to get ready for a shoot that will make your business shine. 

1. Define Your Goals and Vision

The first thing you need to know is what you’re aiming for. Are you looking to create product photography for your online store? Lifestyle images for Instagram? Maybe you’re rebranding and need new headshots for your team. Whatever it is, having clear goals will set the foundation for the entire shoot.

Take some time to think about how these images will be used in your marketing strategy. Will they be on billboards? Tiny thumbnails on a website? This will impact everything from the style of photography to the resolution of the final images. Once you’ve nailed down your goals, communicate them with your photographer. Share your brand’s story, vibe, and target audience. The more they understand your vision, the better they can bring it to life.

2. Choose the Right Commercial Photographer

Not all professional photographers are good at the same thing, there are different types of commercial photography. Some specialize in food photography, while others excel at capturing team portraits or dramatic product shots. Take your time to find someone whose style matches your brand’s product or service aesthetic.

Start by browsing online portfolios, specifically commercial photography portfolios. Once you’ve shortlisted a few options, schedule consultations. Ask about their experience, process, and how they approach commercial shoots. This is also the time to discuss your goals and make sure they’re easy to work with.

3. Plan the Shot List and Creative Direction

A shot list is an excellent tool. Think of it as a checklist of every photo you want to capture during the shoot. It ensures nothing gets missed and keeps everyone on track.

Work with your photographer to outline each shot. For example, if you’re shooting products, include details like angles, backgrounds, and any specific props you want in the frame. If you’re photographing your team, note things like poses, groupings, and wardrobe changes.

Incorporating creative direction is also key. Share any ideas for lighting, colour schemes, or overall mood. A mood board can help here too. This collaboration ensures that the final images align with your vision.

4. Prepare the Location and Props

The location can make or break your shoot, so don’t leave it to chance. If you’re shooting on-site, make sure the space is clean, organized, and ready for action. Pay attention to lighting. Natural light is ideal, but if that’s not an option, ensure there’s enough artificial light to work with.

If you’re heading to a studio, confirm all the logistics in advance. Is there enough space for your team? Are there power outlets for extra lighting? These little details can save you a lot of stress on the big day.

Props are another crucial piece of the puzzle. Having everything prepped and ready, from products to decorative items is essential. Double-check that everything is in good condition and camera-ready.

5. Organize People and Wardrobe

If your shoot involves people, for example, your team, models, or customers, make sure everyone knows what’s expected. Share the schedule, roles, and any specific instructions well in advance.

Wardrobe can be tricky but is so important for maintaining a cohesive look. Choose outfits that align with your brand’s colours and style. Avoid loud patterns or logos (unless it’s your own logo). If multiple people are involved, coordinate their outfits so everything feels polished.

6. Create a Day-of-Shoot Checklist

On the day of the shoot, things can get hectic. A checklist will keep you organized and ensure you don’t forget anything important. Include items like:

• Shot list
• Props and products
• Wardrobe
• Snacks and refreshments (trust us, hungry people are grumpy people!)
• Contact info for everyone involved

Check things off as you go to keep the day running smoothly.

7. Review and Approve

Don’t wait until the shoot is over to see the results. Take time to review images as they’re taken. This allows you to make adjustments in real-time and ensure the photos match your vision.

Give constructive feedback to your photographer. If something feels off, speak up! It’s easier to fix issues on the spot than to reschedule another shoot.

Prep for Success

Preparing for a commercial photography shoot takes time and effort, but it’s so worth it. When you put in the work upfront, the results will speak for themselves. From defining your goals to reviewing the final shots, each step is working toward capturing images that represent your brand.

If you’re looking to plan your next commercial photography session, check out Buzz Photography. We are here to help you shape your brand identity through photography.